Business Transformation
through Brand Design

We are global brand designers who harness the combination of strategy, data-driven insights, standout visual expression & digital expertise to transform your business.

Brand Design = A Formula for Business Transformation

GBR believes that the strongest brands are created by bringing together multiple disciplines and forging them into something new, ownable and transformative for your business.

Strategy

In a digital world, strategic focus is more important than ever. GBR shapes forward-looking brand strategies that drives both your business goals and brilliant brand communication.

Data-Driven Insights

GBR has vast experience in creating and interpreting all aspects of brand-, customer- and market-related research. We integrate multiple data sources to shape, evaluate and deliver solid brand strategy and creative execution.

Visual Expression

GBR is a master craftsman in developing and applying visual brand identity systems that work across multiple environments. We create striking, differentiated brand identities that are designed for usability and longevity.

Digital Expertise

GBR is a recognized leader at the forefront of digital design. We have a deep well of expertise from web design, motion graphics and SEO to native Apps, e-Commerce and proprietary systems development and integration.

Why is Brand Design important? Because it works in the market

In fact, Brand Design:

Generates interest among your target
Connects brands emotionally with your key audiences
Attracts and retains customers and employees
Differentiates your business versus competition

At GBR we design irresistible brands.

Core Services

Define

Brand & Marketing Strategy

Brand Positioning & Platform Development
Brand Evolution & Rebranding
Brand Architecture
Market & Competitive Brand Assessment

Express

Visual & Digital Design

Logo & Visual Brand Architecture
Brand Naming & Verbal Brand Architecture
Websites, Apps & Advanced System Design
Digital Animation & Video Production

Apply

Brand & User Experience Design

Consumer & Customer Journey Development
User Experience (UX) Strategy
Retail & Environmental Experience Design

Measure

Brand & Research Insights

Qualitative Consumer & Customer Research
Quantitative Market Segmentation
Concept Evaluation
Brand Dashboards & Tracking

Our Proven Formula for Brand Success

The Global Brand Research (GBR) is a Brand Consultancy and Design Agency comprised of highly experienced practitioners who are dedicated to creating brands that transform businesses. We work with ambitious B2B, B2C and B2B2C brands from all walks of life and geographies.

B2B Industrial & Ingredient Products

Professional Services

Automotive

Not-for-Profit

Visual Arts

Food & Beverage

Design & Fashion

Technology

Healthcare & Pharmaceuticals

Durable Consumer Goods

Leadership

Marco Barel (He. Him.)

Principal

Marco is the driving force behind GBR’s brand consultancy success. With a combination of world-class strategic and creative skills, Marco has been designing successful identities for global clients around the world. Over the years, he has worked on brand design initiatives for startups and global clients including DuPont, FedEx, Volkswagen and The Coca-Cola Company.

Interests: Bauhaus, Sun Tzu and Cigars

"Design defines the environments, products, and minds" — Marco Barel

mbarel@gbrdesign.com

Chiara Gerardi (She. Her.)

Managing Director

Chiara is the head organizational and financial strategies, as well as human resources management. With expertise in different fields including real estate, fashion and sales, Chiara co-founded GBR in 2010. Her excellent problem-solving, coordination and time management skills makes her GBR’s key contact for every business and organizational need.

Interests: Healthy organic cooking

"Believe in your vision and make it come true" — Chiara Gerardi

cgerardi@gbrdesign.com

Lisa Craig (She. Her.)

Senior Strategy Partner

Lisa brings extensive brand strategy experience to GBR. She began her career at the Leo Burnett Company in Chicago and has founded two successful global brand strategy consultancies. After becoming a partner of St. James Associates (later acquired by Landor Associates), Lisa has partnered with GBR since 2016 to deliver holistic, world-class brand design to clients.

Interests: Driving on the left side of the road and the center of the fairway

"The fewest, strongest brands... WIN" — Lisa Craig

lcraig@gbrdesign.com

Business Transformationthrough Brand Design